The unexpected beginning of White Day
Following Valentine's Day, here's a little story about White Day.
We'll tell you about the surprising origins of White Day.
White Day is a well-known event in Japan and some other Asian countries that takes place every year on March 14th. While it is customary for women to give gifts to men on Valentine's Day, White Day is a day when men give gifts in return to women.
1. The Origin of White Day
White Day has a relatively short history, and is said to have originated in Japan in the 1970s. It was originally proposed by the confectionery industry, based on the idea that men who received chocolates on Valentine's Day should have an opportunity to give something in return.
In particular, the custom of giving marshmallows was proposed by Ishimura Manseido, a long-established confectionery manufacturer in Fukuoka, and this became known as "Marshmallow Day."
Later, people began to give various sweets such as candy and cookies, and the name "White Day" became established nationwide.
2. Why “white”?
The name "White Day" is said to come from the color white, which symbolizes "chastity" and "pure love." Another theory is that it was taken from "white marshmallows," as the marshmallow industry was the first to popularize the day in Japan.
3. The meaning of return gifts and how to choose them
On White Day, various sweets other than chocolate are given, such as candy and cookies, and each gift chosen is said to have a meaning.
However, while some people are concerned about these meanings, the modern trend is to choose gifts that match the recipient's tastes without giving it too much thought. Recently, it seems that more and more people are giving cosmetics, accessories, bouquets of flowers, and other gifts in addition to sweets.
4. How to enjoy White Day today
In recent years, the culture of celebrating White Day has spread not only among couples, but also among friends and families. For example, it is common to prepare chocolate gifts in return for obligatory chocolates given to colleagues at work, or to share sweets with friends. Another great way to spend White Day is to go on a date or plan a special dinner.
5. White Day in other countries
White Day is often thought of as an event unique to Japan, but it has also become established in other countries, including Korea, Taiwan, and China.
Summary <br>White Day is not just a day for giving back, but also an opportunity to express gratitude to important people. If you are having trouble deciding what to give, it is important to research the recipient's preferences and choose a gift that comes from your heart. Why not enjoy a special time on White Day this year?
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